What if you could complete the financing of your project by engaging a community? In recent years, crowdfunding has emerged as an effective solution for project leaders wishing to complete a fundraising campaign. La Ruche is an NPO that has developed a crowdfunding platform, which is contributing to the development of new projects in Quebec. In October 2018, $3 million was raised from 29,670 contributors for 319 entrepreneurial projects.
During this workshop, Elsie Lefebvre, Executive Director of La Ruche Montréal, will present different tools and techniques to optimize a crowdfunding campaign and engage a community around a project. Participants will then have all the keys to start a successful campaign.
Elsie Lefebvre—who for a long time was the youngest woman elected to the National Assembly of Quebec—has acquired, over the past 20 years, a great knowledge of the actors and issues in various key sectors of activity. She has to her credit an impressive record of structuring projects and achievements that have had a significant impact on the Montreal microcosm.
Leader, precursor, dynamic and efficient, Elsie has been involved with community, student and international associations since the age of 17. After completing her master’s degree in international studies, she was elected to the National Assembly at the age of 25 and became the youngest woman to sit in the Quebec National Assembly.
After a stint as a private manager for artist Gregory Charles, she made the leap into municipal politics in Montreal in 2009 and then held key positions in the Montreal administration. Among other things, she participated in the creation of a social innovation startup—the Institut du Nouveau Monde—and held strategic positions within the City between 2009 and 2017, including vice-president of the city council, opposition leader, responsible for developing and implementing the Transportation Electrification Strategy, vice-president of the Société de transport de Montréal and chair of the Environment Commission.
Having worked in various fields, Elsie is known for her struggles for the place of women in the workplace and the reconciliation of family and work, the environment as well as the development of public and electric transportation.