The progress of immersive technologies over the last couple of years has given us a glimpse of the immense possibilities and giants like Google, Facebook or YouTube are investing more and more in experiential content. A number of brands (Virgin, Lexus, McDonald’s, Coca Cola...) have already benefited from this type of campaign. However, immersive content marketing has not yet seemed to invade advertising space as it should have done so by now according to certain specialists, and still too few businesses dare to take the plunge.
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What are then the possibilities offered by new immersive technologies and will they truly become favoured tools in the advertising of tomorrow? Three passionate professionals and experts will try to shed some light on the path these new realities are taking.
Catherine Mathys has been a columnist, reporter and host for fifteen years. She specializes in the coverage and analysis of technological transformations. She particularly appreciates observing our relationship to technology and its impact on our daily lives. She can often be heard on Radio-Canada's ICI Premiere radio station and she also writes for several other media outlets.
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Finally, Catherine is a lecturer at the Université de Montréal where she offers a class on mobile culture. She also taught a course on the history of digital technologies at UQAM for 2 years.
Thibaut Duverneix graduated with honours from a fine arts program in France. He also earned a diploma in Digital Technologies in Design Art Practice from Concordia. His advertising and personal work have won various international prizes. In 2012, he was named one of the New York Art Directors Club’s ’Young Guns’ among the best creatives under 30 in the world.
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In 2013, he launched his own studio, Gentilhomme, in order to retain complete control of his projects that strike the imagination of the public. Thibaut created or produced world class work with client such as Moment Factory and Cirque du Soleil. He has also been collaborating with National Film Board of Canada since the creation of the interactive studio with projects like Sacrée Montagne, Code Barre, Echos, Journal of Insomnia and Haïkus.
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By bringing together his experience in music, photography, computer programming, animation and film, Thibaut’s practice is truly cross-disciplinary and multi-platform. He directed and supervised films, shows and interactive installations for Nine Inch Nails, Madonna, Elton John, Usher, Ubisoft, Mattel, Tiesto, Qualcomm, Cirque du Soleil, Place des arts, Microsoft, the Emporium District in Bangkok, and Singapore Airport.
Fiction producer for more than 15 years, in France and Canada, Audrey produced more than 40 dramas. She was the head of programming at Tou.tv in 2010. Then, she was the head of the digital strategy at Groupe V Médias when they bought Musique Plus. Since 2015, with her company Very Story, she's helping producers, creators and public institutions in storytelling, financing, and distribution of immersive projects (VR, dômes, web series,...).
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Member of numerous jurys, speaker during international conference and mentor for projects in development, consultant in international distribution for SAT (Society for Art and Technologies), she is now an executive producer for VR films.
Sébastien Ouimet's passion for entertainment has resulted in countless opportunities to work in the multimedia and audiovisual realms for some of Quebec's most influential cultural and artistic leaders.
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Highly specialized in content production and distribution, he has developed and implemented leading edge marketing strategies and value creation models for the brands with which he has collaborated.
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In 2015, he left the Canadian Broadcasting Corporation (CBC) to join Cirque du Soleil as an audiovisual producer, overseeing operations for the multimedia production division, Cirque du Soleil Images. As the head of content production and distribution partnerships, he produces, among others, virtual reality experiences, live show recordings, documentaries, fictions, kids series and soundtracks for Cirque du Soleil.
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His foremost achievements include the VR productions Through the Masks of LUZIA (nominated for Best Immersive Experience at the 2018 Canadian Screen Awards) and DREAMS OF "O" (2017 SXSW Outstanding Technical Achievement Award), the live show recordings of many productions and the kids series Luna Petunia (Netflix Original) and Big Top Academy (Discovery Kids).
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Sébastien has a Bachelor of Business Administration from HEC Montréal and an MBA from UQAM and Université Paris-Dauphine.