Building a strategy to effectively leverage emerging technology trends and stay ahead of disruption in the movie making business.
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Greg Reed and Marie-Louise Mortensen will discuss how Universal Pictures is developing an infrastructure to drive innovation across the studio that leverages emerging technologies. They’ll explain how studios can use their creative assets and talent to influence start-ups and new technologies to drive growth.
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They will share insights on how Universal Pictures is staying ahead of disruption across every aspect of the creative value chain, including production, marketing and distribution. They will also address how their approach manages risks associated with unexplored business models and technology solutions.
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Driven by Philippe Demers (MASSIVart / Chromatic)
In his role, Greg Reed is responsible for building partnerships with technology companies which are strategic and contribute to Universal Pictures’ current success and future growth opportunities. Through active participation in the startup community, my role is to navigate technology trends and innovation at the ground level to identify opportunities for Universal Pictures at the earliest stages. More broadly he facilitates partnerships with his colleagues at NBC Universal and Comcast as he continues to develop opportunities together.
In her role, Marie-Louise Mortensen is responsible for the development of long-term global strategies for Universal Pictures’ divisions, providing financial and strategic support in evaluating cross-divisional business development initiatives, including organic and investment-driven growth opportunities. Marie-Louise started her career as an Investment Banking Analyst and later Associate with Morgan Stanley in London, UK. She currently resides in Los Angeles with her husband.